How Is Turnwood Design Group Different from a Typical Architect?
Reimagining Small-Home Renovation Design for Michigan’s 1940–1970s Houses
Not all architects or designers approach older homes the same way. At Turnwood Design Group LC, based in Farmington Hills, Michigan, we focus exclusively on small historic and mid-century homes — properties that deserve architectural respect, not generic updates.
While most firms chase modern builds or luxury additions, we’ve built our entire process around one question:
“How do we help homeowners modernize without losing the timeless charm that made them fall in love with their house in the first place?”
Why “Typical Architecture” Doesn’t Fit Small Historic Homes
1. Scale and Budget Reality
Most architects are trained for large-scale, ground-up projects: custom homes, commercial spaces, or multi-phase additions.
But small 1940–1960s homes—Cape Cods, Ranches, Colonials, and Tudors—require surgical design, not sweeping reinvention.
Your 1,500-square-foot home doesn’t need a total rebuild; it needs a smarter composition.
We specialize in classical proportion, restraint, and visual balance — design moves that transform curb appeal without overbuilding or overspending.
2. We Design for What Already Exists
A typical architect starts with a blank page.
We start with your existing home — reading its lines, rhythms, and materials to uncover what makes it special.
Through the Charm-Safe Renovation Method™, we identify which features hold the home’s integrity and which ones have been lost through years of piecemeal updates.
This isn’t nostalgia; it’s precision.
We restore logic to your home’s structure so that new updates feel inevitable, not inserted.
3. We Care About Composition, Not Just Compliance
Where many architectural firms are driven by zoning codes, energy calculations, and client requests (all important but procedural), Turnwood Design Group works from visual hierarchy first.
Is the door centered in the façade’s story?
Are rooflines believable in structure and proportion?
Do details reinforce authenticity or clutter it?
We merge the architect’s eye with the historic designer’s empathy, balancing timeless aesthetics with real-world buildability.
4. We Don’t Outsource Taste
Too often, architectural firms hand off the “look and feel” to decorators or contractors.
We believe curb appeal is architecture—and your home’s face deserves careful stewardship.
At Turnwood, every design decision is made in-house to ensure proportion, texture, and character align with the home’s original DNA.
Our Specialty: Charm-Safe Design for Real Homes
What “Charm-Safe” Means
Charm-Safe design is the belief that good updates never erase history.
We protect and enhance original proportions, rhythm, and balance while improving function, performance, and comfort.
Our guiding question for every project:
“Would this still look right 20 years from now?”
This principle keeps your renovation timeless, not trendy.
The Charm-Safe Renovation Method™ in Action
Harmony Audit – We analyze your home’s structure for alignment, balance, and rhythm.
Clarity of Entry – We ensure your front door and approach communicate welcome and order.
Authenticity Check – We evaluate whether materials and features are genuine or “stuck-on.”
Regional Fit – We assess whether your home’s design matches Michigan’s architecture and climate.
Timeless Calibration – We refine details to ensure your home will still look beautiful decades later.
It’s a visual clarity system, not a style guide — adaptable to Colonial, Ranch, Tudor, or Mid-Century forms.
Our Process vs. a Typical Architect’s
Step
Project Focus
Design Philosophy
Process Start Point
Primary Concern
Deliverables
Goal
Typical Architect
New homes, large additions
Form follows function
Blank site plan
Program requirements
Technical construction docs
New structure
Turnwood Design Group
1940–1970 small home renovations
Harmony follows proportion
Existing home analysis
Visual logic + curb appeal
Design clarity + const.-ready plans
Restored timelessness
This difference means our drawings aren’t just compliant—they’re charming.
They tell a coherent visual story, true to the neighborhood and era.
Rooted in Farmington Hills, Serving Metro Detroit’s Historic-style Homes
Turnwood Design Group operates from Farmington Hills, MI, designing for homeowners across Novi, Northville, Plymouth, Livonia, and Franklin.
Our area is rich with mid-century architecture—brick ranches, tidy Cape Cods, and Colonial Revivals that shaped Michigan’s suburban identity.
We understand the subtle differences between these eras:
1940s–50s Ranch Homes: Horizontal simplicity and cozy proportions.
1950s–60s Colonials: Symmetry and modest ornamentation.
1960s–70s Split-Levels: Evolving family function and regional adaptation.
Each requires a different design sensitivity.
We don’t impose “new house” thinking; we refine what’s already there.
The Emotional and Financial ROI
It’s About Pride of Place
When your home feels visually coherent, you stop apologizing for it and start celebrating it.
It’s About Smarter Spending
Our plans prevent wasted dollars on mismatched upgrades.
You’ll invest strategically—where design, durability, and resale intersect.
It’s About Timeless Appeal
Trendy exteriors age quickly; proportioned, classical updates don’t.
Our clients see measurable returns when selling—homes that “feel right” photograph better and command higher offers.
Why Homeowners Choose Turnwood Over a Traditional Architect
We Speak “Homeowner,” Not Just “Blueprint.”
Our communication is visual, practical, and jargon-free. We explain design moves in everyday language—how they affect light, rhythm, and comfort.
We Respect Original Workmanship.
We never suggest erasing history for convenience. Each design decision honors your home’s craftsmanship, even if it’s modest.
We Blend Digital Precision with Classical Principles.
Using 3D scanning and modeling, we capture as-built accuracy while designing through the timeless rules of classical composition.
We Work for the Long Game.
We’re not chasing style points; we’re creating homes that age gracefully and sell at a premium because they feel resolved.
Real-World Example: The Lost Door Problem
Many Farmington Hills homeowners contact us, believing they need a new front porch or entry addition.
In reality, their issue is architectural confusion, the door isn’t visually clear, hidden behind garages or competing rooflines.
Through subtle proportion adjustments—balancing window spacing, roof overhangs, and focal contrast—we make the home feel instantly welcoming again.
This is classical renovation at its best: small moves, big emotional return.
How Our Process Protects Charm and Value
Visual Diagnosis: We identify proportion errors that contractors usually miss.
Design Roadmap: We prioritize fixes for maximum ROI.
Construction Clarity: We prepare plans that builders understand.
Oversight: We ensure execution preserves integrity.
This method eliminates the risk of spending tens of thousands on work that undermines your home’s charm.
Your Next Step: Book a Home Revival Blueprint™
Before you spend on windows, siding, or additions, start with a strategy.
The Home Revival Blueprint™ is our 1:1 design planning session that helps you:
See your home through an architect’s eye
Identify the upgrades that build charm, not destroy it
Sequence your renovation for budget and long-term value
Move forward confidently, whether you’re renovating now or next year
📍 Available to homeowners in Farmington Hills, Novi, Northville, Plymouth, and greater Metro Detroit.
Blueprint sessions are by appointment and often waitlisted.
Rediscover the House You Already Love
You don’t need a new home to feel proud of where you live.
You need a clear plan that respects what’s already beautiful and makes it shine again.
👉 Book your Home Revival Blueprint™ session today and discover what makes Turnwood Design Group different from any architect you’ve ever met.
