THE TURNWOOD HOME REVIVAL MASTERPLAN™
See What Your House Could Become Before You Spend Hundreds of Thousands Changing It.
A private design engagement for homeowners planning a substantial renovation who want to understand the right architectural direction before construction begins.
We study the entire house, develop multiple transformation strategies, and create a clear conceptual vision for how your home could look, function, and feel.
Private Engagement: $16,500
You Do Not Need More Renovation Ideas.
You Need One Coherent Vision.
Most substantial renovations do not begin with a lack of ideas.
They begin with too many.
Should you enlarge the kitchen?
Add a primary suite?
Build an addition?
Move the stairs?
Change the exterior?
Add a second floor?
Open the rooms?
Preserve the existing layout?
The problem is that these decisions affect one another.
Making them separately can result in a house that costs significantly more to renovate but still feels unresolved.
The Home Revival Masterplan is designed to solve the larger question first:
What should this house actually become?
The Most Expensive Renovation Mistake Is Solving the Wrong Problem.
Homeowners often begin construction by addressing the room that frustrates them most.
But the kitchen may not actually be the problem.
The real problem may be circulation.
The addition may not be the answer.
The existing house may simply need to be reorganized.
The exterior may not need more decoration.
It may need better proportion, roof hierarchy, window rhythm, or a stronger entrance.
Before you invest heavily in construction, we step back and study the house as a whole.
Because a successful renovation should not feel like a collection of projects.
It should feel like the house was always meant to be this way.
What We Will Determine Together
By the end of the Masterplan process, you should have clear answers to the questions that matter most:
What should stay?
What should change?
Where should the house expand?
Can the existing footprint work better?
How should the rooms relate to one another?
How should the exterior evolve?
Which architectural details belong to the house?
What improvements should happen first?
Which ideas are worth investing in?
Which ideas should be abandoned before construction money is spent?
The goal is not simply to create a larger house.
The goal is to create a better house.
A Complete Architectural Vision for Your Home
Your Home Revival Masterplan is developed as a structured design process rather than a single consultation.
01 — Private Vision Session
We begin with an in-depth discussion about your house, your family, how you live, what is frustrating you, and what you ultimately want the renovation to accomplish.
We also discuss priorities, anticipated construction investment, long-term plans, architectural preferences, and the compromises you are unwilling to make.
02 — Existing Home Documentation
The house is documented so that the design work begins with accurate information.
Depending on the project, this may include:
Existing-condition measurements
LiDAR documentation
Photography
Existing floor plans
Three-dimensional modeling
Review of available surveys and previous drawings
We are not designing from assumptions.
We are studying your actual house.
03 — The Home Revival Audit
Before drawing solutions, we diagnose the existing house.
We study:
Circulation
Room relationships
Natural light
Kitchen placement
Entry sequence
Stair configuration
Addition opportunities
Exterior composition
Roof hierarchy
Window rhythm
Architectural character
Structural considerations
Long-term functionality
This is often where the real problem becomes clear.
Three Ways Your House Could Evolve
Rather than immediately committing to one idea, we study several levels of transformation.
THE REFINED HOUSE
A restrained approach focused primarily on reorganizing and improving the existing home.
This may involve circulation changes, selective wall removal, room reconfiguration, improved kitchen placement, stronger connections between spaces, and architectural refinement.
THE EXPANDED HOUSE
A more significant transformation that may introduce a carefully considered addition or structural change.
The objective is not simply to add square footage.
It is to add the right square footage in the right place.
THE COMPLETE REVIVAL
A broader study of what the house could become if we solve the underlying architectural problem rather than simply modifying what already exists.
This may reconsider major room relationships, additions, exterior massing, entrances, rooflines, and how the entire house should work together.
Then We Develop the Right Direction.
Once the alternatives have been studied, we meet for a private design review.
We compare the options based on:
Architectural quality
Functionality
Construction complexity
Impact on the existing house
Long-term livability
Phasing opportunities
Relative investment
Preservation of architectural character
Together, we determine which direction deserves further development.
You Will Be Able to See the Transformation.
Floor plans are important.
But many homeowners cannot truly understand the impact of a renovation until they can see the house three-dimensionally.
Your preferred design direction is developed through architectural visualization so that you can understand the scale, massing, relationships, and character of the proposed transformation.
Depending on the project, this may include:
Developed floor plans
Exterior design studies
Three-dimensional views
Key interior perspectives
Exterior renderings
Digital walkthrough presentations
The goal is simple:
You should be able to look at the design and say, “Yes. That is our house.”
Preliminary Feasibility Before You Fall in Love With the Wrong Idea.
When major structural changes are central to the design, preliminary feasibility review may be incorporated before the preferred concept is finalized.
This may include consultation regarding:
Major wall removal
Structural alterations
Second-floor additions
Large openings
Significant roof changes
Addition feasibility
This is not final structural engineering or permit documentation.
It is an early reality check designed to prevent the project from advancing too far in an impractical direction.
Your Home Revival Masterplan
At the conclusion of the engagement, the major decisions are organized into a comprehensive conceptual design package.
Your Masterplan may include:
Existing Conditions
A clear understanding of the house you have today.
Preferred Floor Plan
The conceptual organization of the renovated home.
Exterior Architectural Direction
How additions, roofs, windows, entrances, materials, and architectural details should work together.
Three-Dimensional Visualization
Images that allow you to understand the proposed transformation before construction begins.
Design Priorities
The architectural decisions that matter most and should not be compromised.
Renovation Sequencing
Recommendations for how improvements may be logically phased.
Preliminary Investment Priorities
A framework for understanding where construction dollars are likely to have the greatest impact.
Next-Step Roadmap
A clear understanding of what should happen before construction documents, contractor pricing, engineering, and permitting begin.
A House Can Be Renovated in Phases.
But It Should Be Designed as One Idea.
You may not want to complete the entire renovation immediately.
That is perfectly reasonable.
The Masterplan allows you to understand the complete architectural direction first and then decide how the work should be phased.
Perhaps the kitchen happens first.
Perhaps the addition comes several years later.
Perhaps the exterior transformation occurs after the major interior work.
The important thing is that each project moves the house toward the same destination.
Who This Service Is For
The Home Revival Masterplan is designed for homeowners who:
Own a distinctive older home they intend to keep
Are considering a substantial renovation
Care deeply about architectural character
Want modern functionality without destroying what makes the house special
Are considering several possible renovation directions
Are willing to invest in design before construction
Want to make fewer expensive decisions during construction
Prefer thoughtful planning over rushing into a project
Many of our Masterplan clients own homes built between the 1930s and 1970s.
Typical projects may include:
Whole-house renovations
Major additions
First-floor primary suites
Kitchen and living-space reorganization
Second-floor additions
Exterior transformations
Aging-in-place renovations
Historically sensitive renovations
Who This Is Not For
This service may not be the right fit if you are primarily looking for:
A quick drafting service
Permit drawings for an already completed design
The lowest-cost design provider
A contractor estimate before defining the project
Cosmetic decorating advice
A small isolated renovation with little impact on the rest of the house
The Masterplan is intended for homeowners making larger decisions where getting the overall direction right matters.
The Turnwood Design Clarity Promise
The purpose of this engagement is clarity.
By the end of the process, you should understand:
What you are changing.
Why you are changing it.
What architectural direction the house should take.
And which version of the renovation you want to pursue.
If, after the final presentation, you still cannot confidently choose a design direction, we will provide one additional private design workshop and targeted conceptual refinement at no additional design fee.
Private Engagement
$16,500
The Home Revival Masterplan is offered as a private design engagement.
A typical payment structure is:
$5,500 — Project Reservation & Discovery
$5,500 — Concept Design Presentation
$5,500 — Final Masterplan Development
Only a limited number of Masterplan projects are accepted at one time so that each home receives the attention required.
What Happens After the Masterplan?
The Masterplan is not intended to replace permit drawings, engineering, or final construction documentation.
It determines what those documents should ultimately describe.
Once the architectural direction has been established, you may continue into subsequent design development, engineering, construction documentation, permitting, and contractor coordination.
Those services can be discussed separately based on the needs of the project.
The important thing is that you are no longer beginning those expensive phases with an unresolved idea.
Before You Ask What the Renovation Will Cost…
Decide What Is Actually Worth Building.
A substantial renovation can change the way you experience your home for decades.
It can also represent one of the largest discretionary investments your family ever makes.
Before drawings become permits.
Before contractors begin pricing.
Before walls come down.
Before you commit hundreds of thousands of dollars to construction.
Make sure you are building the right house.
THE TURNWOOD HOME REVIVAL MASTERPLAN™
Private Engagement: $16,500
[APPLY FOR A PRIVATE MASTERPLAN]
Turnwood Design Group LC
Residential renovation design for homeowners who want older houses to function beautifully without losing the character that made them worth saving.
Design first. Then build.
